We recently posted a video from T-Mobile for their “Life’s for sharing” campaign. Subsequent to the flighting of the ad in the UK, ‘the making of’ video has had 1,533,181 views on YouTube in comparison to the ad itself which racked up a third as many views. Viewers have clearly shown a keen interest in how London’s busy Liverpool Street Station was transformed into an impromptu dance marathon during morning rush hour. For T-Mobile this has been a campaign with serious longevity. Kudos.
Cheers,
The Festival of Media is an established fixture in the media communication and advertising calendar. The event brings together the international media and marketing industry to celebrate the best in media thinking and creative communications strategy and to explore the media developments that are transforming the industry.
The Festival of Media Awards recognise that media expertise no longer resides in a single location. Entrants for the awards come from a variety of organisations – from the obvious suspects such as media agencies, full service agencies, specialist digital agencies and advertisers to unique outfits such as social network application developers, mobile agencies, content creators, production companies, rights holders, music and sports specialists. Winners are announced across 14 categories.
Today we showcase 5 of the categories and winners within each that caught our eye:
Best Communications Strategy: Life’s for Dancing (T-Mobile) Saatchi & Saatchi
Media Innovation of the Year: Consumer Connect (Yahoo) Groupe Aeroplan
Best Consumer Driven Campaign: Heuvos (Nike) MPG Mexico
The Creative use of Media Award: The word’s largest signpost (Nokia) Mission PR1000 heads
Best Event / Activation: Green Britain Day (EDF) Euro RSCG, Cake/Havas Sports & Entertainment
Cheers,
