Congrats to #CherryFlava

” Cherryflava has been crowded as the Ogilvy Best South Africa Media and Marketing blog for 2010 at a glittering ceremony at the One & Only hotel on Saturday night.” via Cherryflava

Congratulations Guys!!!!!!!!!

Cheers,

Ferrari World – Abu Dhabi

The buzz words in marketing of recent are ‘experiential branding’ i.e. creating an experience for the consumer that epitomizes the positioning of a brand.  Ferrari have latched on this concept and in true Ferrari style delivered a platform that delivers not one but several brand experiences. Ferrari World Abu Dhabi, scheduled to open in 2010, is the world’s first Ferrari styled theme park and largest attraction of its kind. The positioning of the brand is brought to life through an intense multi-sensory experience that focuses on passion, excellence, performance and technical innovation that Ferrari has established over the years and represents today. The park is targeted at Ferrari enthusiasts (therefore a must see for Ferrari lovers) friends and family alike. Its iconic sleek red roof is directly inspired by the classic double curve side profile of the Ferrari GT body, spanning 200,000 m2 and carrying the largest Ferrari logo ever created.

Two of the experiences that are a worth a mention the world’s fastest rollercoaster, travelling at speeds exceeding 200 km/h and emulating the thrilling sensation of being in a Ferrari F1 car, or the G-force experience taking passengers on an adrenaline -pumping ride up over 62 m, through the roof and back down again.  Is there a better way to tell the Ferrari story?

Some of the Specs of the Park:

Building

* Designed by globally renown architectural firm Benoy
* Building height is 45m (147.6 ft), with a roof edge circumference of 2,200 m (7217.8 ft)
* Enclosed space (area accessible to the general public) is 100,000 m2 (1,076,391 sq ft)
* Over 35,000 tonnes of steel have been used to reinforce the structure
* Landscaped area around the main building is 450,000 m2 (4,843,759 sq ft)

Roof

* Design inspired by the classic double curve side profile of the Ferrari GT body
* Made from metal and glass designed to reduce glare and heat
* Total surface area is 200,000 m2 (2,152,782 sq ft)
* The Ferrari logo is 65m x 48.5m, the largest Ferrari logo ever created
* Highest point is 48m, with a total of 6,900 meters of roof guttering

Now that Ferrari have made ‘the’ statement it would be interesting to see what the response by other global brands would be.

Cheers,